There are thousands of apps entering in to the app market every year, so it has been difficult for companies to get the intended number of downloads for their apps. Getting featured in the app store is the primary goal of companies who develop mobile app for their business to reach to a large number of users. Some companies reach this target in an easy way and there are also some companies who struggle to get featured in the app store. A SEO company in Bangalore like Zepper can help you with SEO and Search Engine Rankings.
After several attempts made by themselves, some companies reach expert mobile application development companies to get their app featured in the app store. We learnt a lot from the recent launch efforts of a new travel company called Travelyze who’s SEO was handled by Zepper. They were able to get over 10,000 downloads for their app that searches for cheap Mumbai To Delhi Flights.
Let’s see the Dos and Don’ts for getting app featured in App Store:
Make Preview Video of the App:
Without a preview video for the app, chances of getting featured in the app store is very less. The video can be used to explain about the main features of the mobile app. This video should be small and grab attention of the users. Video making doesn’t cost much.
Create Compelling Screenshots and App description:
Screenshots of the app help to understand the working behaviour of the app through pictorial presentation. App description explains all the features of the mobile app. App description should be easy to understand and attractive for the user. This will help your app to get featured in the app store.
Send Email after your app is ready:
Apple generally takes 3 weeks to verify the app and release it to the app store for everyone until unless you are a million dollar company with more than 10 live apps in the app store. So make sure that your app is already in the “Ready For Release by Developer” list for at least 3 weeks or more. This helps your app to be considered in primary list to get featured.
Don’t choose a high end category:
If it is your first attempt to get your app featured, try to choose a category that has less competition. Forget about the high end categories like Editor Choice, Best new apps, Indie Game Spotlight etc. For example if your app falls under shopping category, try to choose specific minor category like grocery shopping or bakery shopping. This will increase your chances to get approved.
Don’t Release your app during holiday:
During holiday there will be heavy competition and it will be very difficult for all the apps to get featured at that time. Last year Apple has announced that they won’t be accepting any new updates and submissions from December 23rd to 27th. So many companies submitted their apps in advance where they faced a heavy competition to get featured. So in order to avoid this type of competition, it’s better to avoid this time period.
Don’t submit your app immediately after getting rejected in initial stage.
If your app is rejected by the apple team, do not lose hope. Try to come up with new updates and submit your app after 6 weeks from the initial submission. Immediate submission of the app for the approval may make you treat as spam. To avoid this, submit after 6 weeks and increase your chances of getting featured in the app store.
By following all Dos and Don’ts discussed above, your app can increase its chances to get featured in the app store. In case if your app isn’t listed in the app store after many attempts, not lose hope. Try to analyse the apps that are featured recently. Write an email to know the reason. If you are unable to resolve the problem, contact iOS application development companywhere you can get experts to solve the problem.